SEO Syllabus Overview
Our SEO syllabus is crafted to provide you with a complete understanding of search engine optimization. Here’s what you will learn:
1. Introduction to SEO
- What is SEO and why it matters?
- Overview of search engine algorithms (Google, Bing, etc.)
- Setting SEO goals for your website
2. Keyword Research
- Techniques to identify high-value keywords
- Using tools like Google Keyword Planner and Ahrefs
- Understanding long-tail and local keywords
3. On-Page Optimization
- Optimizing meta tags, titles, and descriptions
- Heading structure and content optimization
- Image alt text and internal linking strategies
4. Off-Page Optimization
- Building high-quality backlinks
- Guest posting and social media promotion
- Online reputation management
5. Technical SEO
- Website speed and performance optimization
- Mobile responsiveness and user experience
- Creating XML sitemaps and fixing crawl errors
6. Analytics & Reporting
- Setting up Google Analytics and Search Console
- Tracking KPIs (traffic, rankings, conversions)
- Adjusting strategies based on data
7. Advanced SEO Techniques
- Voice search optimization
- AI-driven SEO strategies
- Local SEO and Google My Business setup